LOS MEROS MEROS

Join us at Asada Fest for an unforgettable performance by Los Meros Meros, whose electrifying presence and vibrant tunes perfectly capture the spirit of Mexican culture. Dance to their dynamic blend of traditional and contemporary music, adding an extra layer of excitement to a day filled with delicious food, top-notch taqueros, and cultural celebrations. Don't miss Los Meros Meros as they bring the heart and soul of Mexico to the stage!

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ROBEGRILL

Robegrill is a vibrant and charismatic social media chef who has taken the culinary world by storm with his mouth-watering recipes and engaging online presence. Known for his innovative takes on traditional Mexican cuisine, Robegrill combines authentic flavors with modern twists, creating dishes that are as visually appealing as they are delicious. His passion for cooking shines through in his lively videos, where he shares not only recipes but also tips, tricks, and the cultural stories behind the food. With a rapidly growing following on platforms like Instagram and YouTube, Robegrill has become a beloved figure in the online culinary community, inspiring home cooks around the world to explore the rich and diverse world of Mexican gastronomy.

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JAVIER PLASCENCIA

Chef Javier Plascencia is a renowned culinary visionary who has become a leading ambassador of Baja California cuisine. With a deep passion for the rich, diverse flavors of his native region, Plascencia has crafted a culinary style that seamlessly blends traditional Mexican ingredients with contemporary techniques. His innovative approach has garnered international acclaim, showcased in his celebrated restaurants such as Misión 19 in Tijuana and Bracero in San Diego. Plascencia's dedication to sustainability and farm-to-table practices highlights his commitment to quality and local produce, earning him a devoted following among food enthusiasts and critics alike. Through his dynamic culinary creations and engaging personality, Chef Javier Plascencia continues to elevate and redefine Mexican gastronomy on the global stage.

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CLAUDETTE ZEPEDA

Chef Claudette Zepeda is a dynamic and trailblazing culinary talent celebrated for her bold, innovative approach to Mexican cuisine. Known for her fearless exploration of regional Mexican flavors, Zepeda has earned acclaim for her ability to blend traditional ingredients with contemporary flair. Her vibrant personality and creative vision shine through in her work at acclaimed establishments like El Jardín in San Diego and through her appearances on popular cooking shows. Zepeda's dedication to highlighting the diverse culinary heritage of Mexico, combined with her advocacy for female chefs in the industry, has made her a respected and influential figure in the culinary world. Passionate about storytelling through food, Chef Claudette Zepeda continues to inspire and delight food lovers around the globe with her distinctive and flavorful dishes.

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NEREIDA VEJAR

Nereida Vejar is a traditional cook from Mátape, Sonora. She learned butchering from her father at the age of 13. In 2019, Nereida played a leading role in the "ASADA" episode of Volume I of "Las Crónicas del Taco" on Netflix, highlighting her as one of the only female butchers in Sonora.

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YESENIA RIOS

Chef Yesenia Rios is an innovative and passionate culinary artist celebrated for her vibrant approach to modern Mexican cuisine. With a deep respect for traditional flavors and an eye for contemporary presentation, Rios creates dishes that are both nostalgic and forward-thinking. Her culinary journey, marked by dedication and creativity, has led her to become a respected figure in the culinary community. Known for her dynamic presence and commitment to quality, Rios delights diners with her unique interpretations of classic Mexican dishes. Her work not only showcases her exceptional skills but also highlights the rich culinary heritage of Mexico. Chef Yesenia Rios continues to inspire and captivate food enthusiasts with her bold, flavorful creations and unwavering dedication to the art of cooking.

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HERITAGE BBQ

Heritage BBQ is a celebrated culinary destination renowned for its authentic and innovative approach to barbecue. Founded by acclaimed pitmaster Daniel Castillo, Heritage BBQ brings a unique blend of traditional techniques and modern flair to the world of smoked meats. Located in San Juan Capistrano, California, this beloved eatery is dedicated to sourcing high-quality, local ingredients and slow-cooking them to perfection. With a menu that pays homage to regional barbecue styles while introducing creative twists, Heritage BBQ has quickly become a must-visit spot for barbecue enthusiasts. The welcoming atmosphere and dedication to craft make every visit to Heritage BBQ a memorable culinary experience, showcasing the rich, smoky flavors that define great barbecue.

FEATURED TAQUEROS

Indulge in the ultimate taco experience at Asada Fest, featuring an impressive lineup of top taqueros from Southern California, Baja, and Sonora. Enjoy mouth-watering creations from acclaimed taquerias like Tacos La Carreta, Mochomitos, Tacos La Rueda, Tacos Don Cuco de Tijuana, and Macheen, crafted by culinary maestros who bring authentic flavors and innovative twists to every bite.

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